Advertising Opportunities

The Aspen Music Festival and School’s program books play an integral part in the concert experience. In addition to informing through editorial content, the book acknowledges our generous supporters and features advertisements by distinguished businesses and institutions from across the country. Thoughtfully assembled and handsomely bound, the program book reflects and complements the artistic excellence that is the hallmark of the AMFS.

The program book is provided at all major AMFS ticketed events and is frequently referenced by patrons each time they attend a performance—often multiple times a week throughout the eight weeks of the festival—and then saved, cherished and shared for years afterwards as a valued memento.

Program book advertisers gain exposure to an affluent, educated and sophisticated audience of concertgoers from major metropolitan centers as well as the Aspen area, in addition to hundreds of music students and professional musicians from the world’s leading conservatories, concert halls, and stages.

• Affluence:
  • 35% household income exceeding $2,000,000
  • 61% household income exceeding $100,000
• Lodging:
  • 51% spend more than $1,000 on lodging in Aspen
• Shopping:
  • 53% shop before or after an event
• Dining:
  • 77% visit bars or restaurants before or after an event